Morocco · France

Advisory &
software publishing.
Built with discipline.

An advisory firm and a software publisher. We help leadership teams on data, AI and digital — and we design our own SaaS products, built to last.

Talk about your project Discover our practices

Advisory · publisher

15+

Years of cumulative expertise

MA · FR

Presence Morocco · France

AEG · X · ONE EST. 2025 MOROCCO · FRANCE CONSULTING · SOFTWARE A|EG

Daily working stack

Anthropic Claude

Snowflake

BigQuery

dbt Labs

Next.js

Supabase

Power BI

OpenAI

AWS

Azure

OVHcloud

Anthropic Claude

Snowflake

BigQuery

dbt Labs

Next.js

Supabase

Power BI

OpenAI

AWS

Azure

OVHcloud

Practices

Two practices, one standard.

We did not choose between advising and building. We do both, and each feeds the other: advisory keeps us close to CIOs' reality; publishing forces us to actually ship.

01 · Advisory

Strategic advisory
& IT expertise.

Diagnostic, scoping, architecture, project ownership, integration. We work alongside C-suites and CIOs — not in their place.

Data & AI strategy
Technical & organisational audit
Architecture & stack selection
Project ownership & investment scoping
Digital project steering

Engagements 4 to 12 weeks

02 · Publisher

Software publishing.
Our proprietary products.

We design and operate B2B SaaS products built to solve precise problems — with the same rigour as our advisory work. Clean code, respected data, managed tech debt.

Data & analytics platforms
Vertical AI agents
Off-the-shelf business tools
Integrations & APIs
Run, support, evolutions

Published in Morocco & France

Our SaaS

Three products published in-house.

Each one solves a problem we encountered on an engagement. Clean code, respected data, managed tech debt.

ax·core ● Coming soon

Analytics platform for ambitious mid-market companies.

Connect your business sources, model without a data engineer, ship dashboards your teams actually consult. Transparent pricing, EU/MA hosting on demand.

Expected — 2026

ax·desk ● Coming soon

AI agent for customer support.

An AI assistant plugged into your knowledge base, tickets and CRM. Sourced answers, smart escalation, real deflection metrics.

Expected — 2026

ax·flow ● Coming soon

AI automation orchestrator for operational leaders.

A visual studio to assemble AI + data + internal tools chains, without heavy code but without duct tape either. Built for production: audit trail, governance, controlled costs.

Expected — 2026

Explore our products

Our conviction