Morocco · France

Advisory &
software publishing.
Built with discipline.

An advisory firm and a software publisher. We help leadership teams on data, AI and digital — and we design our own SaaS products, built to last.

02
Advisory · publisher
15+
Years of cumulative expertise
MA · FR
Presence Morocco · France
AEG · X · ONE EST. 2025 MOROCCO · FRANCE CONSULTING · SOFTWARE A|EG
Daily working stack
Anthropic Claude
Snowflake
BigQuery
dbt Labs
Next.js
Supabase
Power BI
OpenAI
AWS
Azure
OVHcloud
Anthropic Claude
Snowflake
BigQuery
dbt Labs
Next.js
Supabase
Power BI
OpenAI
AWS
Azure
OVHcloud
Practices

Two practices, one standard.

We did not choose between advising and building. We do both, and each feeds the other: advisory keeps us close to CIOs' reality; publishing forces us to actually ship.
01 · Advisory

Strategic advisory
& IT expertise.

Diagnostic, scoping, architecture, project ownership, integration. We work alongside C-suites and CIOs — not in their place.

  • Data & AI strategy
  • Technical & organisational audit
  • Architecture & stack selection
  • Project ownership & investment scoping
  • Digital project steering
Engagements 4 to 12 weeks
02 · Publisher

Software publishing.
Our proprietary products.

We design and operate B2B SaaS products built to solve precise problems — with the same rigour as our advisory work. Clean code, respected data, managed tech debt.

  • Data & analytics platforms
  • Vertical AI agents
  • Off-the-shelf business tools
  • Integrations & APIs
  • Run, support, evolutions
Published in Morocco & France
Our SaaS

Three products published in-house.

Each one solves a problem we encountered on an engagement. Clean code, respected data, managed tech debt.
ax·core ● Coming soon

Analytics platform for ambitious mid-market companies.

Connect your business sources, model without a data engineer, ship dashboards your teams actually consult. Transparent pricing, EU/MA hosting on demand.

Expected — 2026
ax·desk ● Coming soon

AI agent for customer support.

An AI assistant plugged into your knowledge base, tickets and CRM. Sourced answers, smart escalation, real deflection metrics.

Expected — 2026
ax·flow ● Coming soon

AI automation orchestrator for operational leaders.

A visual studio to assemble AI + data + internal tools chains, without heavy code but without duct tape either. Built for production: audit trail, governance, controlled costs.

Expected — 2026
Our conviction
A delivered artefact beats a presentation.
Read the manifesto
Get started

A project in mind?

A first 30-minute call, no commitment, to assess together whether we can help.

Book a call